Each piece of content you write, advertisement you place on Facebook or webinar you host to increase leads to your business should follow the 111 rule. This means it has just one goal, promotes or sells one product, and targets just one specific target market. The 111 rule helps you stay laser-focused and allows the audience to understand what action you want them to take. If you’re not focused in what you’re promoting or selling, your audience won’t know what to do next.
Action Tip: Before you write your next blog post or create your next ad campaign, outline your one goal, your one product or service you’ll promote, and your one specific target market.