Question: Why do businesses fail?
Answer: Because they run out of cash!
The most obvious answers can sometimes slip past us. Even things we’ve known since childhood go out the window in tough times and because of other things we’ve been told along the way.
“We just need more sales.”
“We should focus on limiting costs.”
“I need more time to concentrate on marketing.”
Although all of those things may be true, there is no way to determine if they are true or to what extent without having a firm grasp on your numbers. In other words, you can’t reach 1,000 without knowing how to count to 10.
It’s really as simple as knowing your numbers.
While sitting on my recliner watching children’s videos on Netflix, my son was pushing his toy lawnmower that also sings songs. For about thirty minutes straight, I heard “A counting we will go, a counting we will go…”
Is it sad that my son’s toy lawnmower made me think about accounting? (a counting = accounting)
Probably, but it made me stop and think how something so important to our lives and businesses can be tossed aside for so many other things in our lives and ventures.
Every time you feel stuck in your business or in life and feel like you can’t go on our you don’t know how you’re going to make it through the next couple of months, go counting, and you’ll most likely find what you’re looking for. At the very least, you’ll figure out what you need to get where you want to GO.
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