LinkedIn profile views can quickly turn into new relationships, business partnerships, job offers, and more if utilized correctly. The hardest part is getting the views in the first place, and then creating a memorable impact on the person who viewed your profile.
If you’re looking to maximize the impact of your LinkedIn profile, a couple small changes, or even a complete makeover, may turn your profile from a useless social media page into a lead and connection generating machine. Here are seven ways to makeover your LinkedIn profile quickly.
Add Media to Your Summary
Your profile summary section is no longer restricted to written word only. Summaries can now include documents, photos, links, videos, or presentations. This allows you to add nearly anything you’d ever want to visually enhance your profile.
Not only does this give you a chance to express yourself and showcase your work, it allows you to communicate with people who prefer a specific type of media over another. You could add a short introduction video to show your personality, include a presentation you created for a speech you gave, or give a link to your best article you’ve ever published.
Publish an Article
LinkedIn’s publishing platform allows you to reach members and beyond by publishing blog posts that then appear front and center on your profile. These articles keep the visitor on LinkedIn and also send notifications to your connections when you’ve published. This is a great way to spice up your profile while engaging your network and others who are interested in the topics you’re publishing about.
Add Photos within Profile Sections
Images captivate us, and we live in a world that tries to captivate us in many different ways. A page full of bullet points and words is not visually attractive enough to keep us engaged. Add relevant images to positions you’ve held, volunteer opportunities, and other sections of your profile.
Frequently Update Your Profile
Keep information as accurate as possible while informing your network when something has changed. When you make updates, your connections are informed, and will often reconnect with you or like the status.
By providing recommendations to others, you’ll often receive them in return. Find 5-10 people and write about your positive experience with them. Even if you don’t receive a recommendation in return, every person that views their profile will view your picture and title because of your recommendation!
Add Symbols to Headline & Summary
Headlines are an extremely important part of your profile and what makes someone click on your profile, but few people utilize available icons. You can also use icons in other areas of your profile, including your summary. If looking to spice up your profile with icons, feel free to copy and paste any of the images below.
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These quick tips are fast and effective, but there’s a lot more to learn about utilizing LinkedIn, and it doesn’t have to take weeks or thousands of dollars. LinkedIn and other professionals provide tutorials and guides to help you improve your profile and attract new views and connections.
We created a “quickSURF” guide to LinkedIn to help entrepreneurs grow their network and their business using this powerful social network. It takes less than two hours and is only $40. You’ll learn what you can gain from LinkedIn and how to turn relationships into leads for your business. Sign up for the quickSURF Essentials Guide to LinkedIn.
Looking for more? There are many other resources, guides, and courses that can help you quickly turn your LinkedIn profile into a lead generation machine. Here are a few other options:
- 10 Minute LinkedIn Makeover
- 10 Steps to a Complete LinkedIn Profile Makeover
- 5 LinkedIn Profile Makeover Tips