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Change will happen.

Your only point of control is the surfing skill-set you develop to adapt and make the best out of whatever comes your way. Remember, in every situation, it is not what happens to you so much as your response to what happens to you that matters.

Your response determines your outcome. Think of change as waves then consider how you will respond to that wave. Success is not necessarily in your talents and abilities, but in the choices, you make in application to the waves.

Apply the S.U.R.F Strategy™ to Make the Best of The Waves

The S.U.R.F. Strategy is a simple, quick strategy to adapt and positively respond to whatever waves come your way. This keeps your attitude as an ally working for you rather than adversary working against you. You cannot control the waves, only your response to the waves and the skills to adapt to whatever comes your way.

The 4 Steps of the S.U.R.F Strategy™

  1. Survey the Situation

When you are tumbled by a wave, you have to regain your bearing and figure out exactly where you are. Leave emotion and survey your situation. Think about what it might mean to you. What new opportunities might be found or developed? Now is your opportunity to create a new plan. It might be tempting to get caught up in the heat of the moment and feel like you are without options. Take a step back to gain perspective. With an understanding of where you are and what choices you have, you can make the most of the opportunities that exist at that time.

  1. Understand Your Options

After you know where you are, begin to assess options for moving forward. Focus only on solutions. After you survey your situation, it’s time to make way for positive solutions and options. Ask questions like “What can I gain?” or “What contacts can I make?” Maintain a positive outlook regardless of the situation—even if you do not immediately see the opportunity. Stay focused on the outcomes you want and where you want to go.

Look optimistically for creative ways of using the situation for good—don’t lament your misfortune. The opportunity may be hidden. Learn to look for it. This is a creative success habit and it only comes with practice. Become an opportunity farmer. Look for the hidden benefits of each change and every situation.

  1. Respond Based on Your Goals

Now, assess the options in front of you. Some may be better than others. Some may be more complicated or difficult to see. Weigh the pros and cons of each option. You might find your best option right now is to persist in your current situation. You may find yourself riding a wave bigger than you think you can handle. It may be a Terro-Phoria ride, but at least it will be interesting.

Remember, you always have choices. The only thing you can control is your attitude. Regardless of the wave, you have the power to choose. Make sure your response is in line with your goals.

  1. Forward Focus in Action and Attitude

You can’t surf yesterday’s wave. Think creatively toward the future. Take positive action. Do not just let things just happen. Create the conditions and outcomes you seek! Now that you are surfing the wave, maintain focus on where you want to go and what you want to do. Maintain a vivid mental image of your successful future and find ways to keep taking action in that direction.

Seven Essential Surfing Skills to Revolutionize Your Business and Personal Life

Now that you know the strategy, let’s move ahead and look at seven new rules for successful surfing—rules you’ll soon be living by. The new rules you will learn in the upcoming chapters will equip you with skills and techniques to be a great surfer. You already have everything you need. Learn to make the most out of any situation. Equip yourself with the opportunity to surf whatever comes your way. Even when you wipe out, you can still learn, adapt and improve your life.

Prepare your Carpe Aqualis! mindset as you learn to apply the seven essential surfing skills to revolutionize your business and personal life:

Rule #1 Your Competition is Not Other Surfers; It is Only You

Rule #2 Great Surfers Strengthen Others- To Get Promoted, Make Yourself Replaceable

Rule #3 Surf the Waves That Come, But Be Prepared for the Big One!

Rule #4 Apply “No Wave” Thinking

Rule #5 Be Your Own “Big Kahuna”

Rule #6  Surf Your Passion and Your Strengths

Rule #7  Go Big or Go Home!- To Be Great, You Have to Be Willing to Wipe Out!

As you apply these new understandings and surfing techniques to your life you equip yourself to create a spectacular ride! You will NEVER look at waves and change the same way.

Interested in learning more about how Kahuna Accounting can help you grow your business? Schedule a strategy call with Kahuna Accounting and we can discuss best practices for bookkeeping, profit, and growth!

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