Skip to main content

Surfing is a skill of response and reaction positively adapted to use the force of the waves to your benefit.

The SURF Strategy is a skill to positively adapt to events and changes in your life. The goal in learning this technique is to combine personal responsibility and creative opportunity to maximize whatever situation you find yourself in.

Surfing and the SURF Strategy is response based. Now let’s look at creating your ideal future and a direct proactive strategy for getting to the outcome you desire. How do you take control of the direction and situations of your life? Become the architect and builder of your dreams and goals.

The STACK Strategy

In my previous book, Stack The Logs! “Building a Success Framework to Reach Your Dreams” (, I outlined a simple success strategy and framework for success called the STACK Strategy™. This is the strategy I used in my life to lose more than 50 pounds, become free of all consumer debt, write my first book and build business ideas into a multi-million dollar company. This is a testament to the power of this strategy.

STACK 101- The STACK Strategy: Five Steps to Your Desired Outcome

S– Set your destination and course.

T- Take immediate action.

A- Accept results simply as feedback.

C- Correct your course based on feedback.

K- Keep on Stacking the Logs! and making progress to your goal.


One example of the STACK Strategy in action came about in 2002 when my son Frankie was diagnosed with leukemia and successfully treated at St. Jude Children’s Research Hospital. I observed the STACK Strategy in action at St. Jude as they improved the basic cancer survival rate from less than 4% in 1962 to more than 80% forty years later. Their continuing success is a great representation of the how the STACK Strategy works as Danny Thomas and his group of dedicated, visionary, action-oriented believers did it all:

  • Set a destination and a course to defeat childhood cancer.
  • They Took immediate action in hiring the best scientists, clinicians, researchers, nurses.
  • Over 40 years of both heartbreaks and triumphs they Accepted feedback to learn what worked and what did not.
  • Based on that feedback, they Corrected course to adapt and improve.
  • And they Keep stacking the logs of progress towards Danny’s dream that, “No child should die in the dawn of life.”

Where SURF is a response tool, STACK is a goal accomplishment tool. The STACK Strategy is the cornerstone business process for Kahuna Business Group in every initiative we undertake. It’s simple but powerful.

This post is an excerpt from the book Carpe Aqualis! written by Kahuna Business Group’s Founder/ CEO Frank F. Lunn.

Interested in learning more about how Kahuna Accounting can help you grow your business? Schedule a strategy call with Kahuna Accounting and we can discuss best practices for bookkeeping, profit, and growth!

Schedule Discovery Meeting

Leave a Reply