Keywords are an important part of branding and marketing your business. They are what help people searching for what you have to offer find you. In an effort to go after the big juicy keywords we know people are searching for, we use keywords in our advertising like “content marketing,” “small businesses” or “entrepreneurs,” and we look past long-tail keywords that may actually be much more valuable.
A search for “content marketers” returns 32 million results on Google. A long-tail keyword would be something like “content marketers for promoting an event.” This keyword returns one million results and is far less competitive.
Learning is a part of being an entrepreneur, but so is being overwhelmed with the wealth of information available online and all of the tasks and responsibilities we have. We created the 1-Minute Small Business Tips for Entrepreneurs Video Series to focus on one tip in a minute that can be applied to your business today. Each tip will include an actionable step you can take.
The series is hosted by entrepreneur and writer Michael Luchies, and we will also feature guest tippers along the way. Please subscribe to the channel and comment below with what topics you’d like us to cover. Thanks for joining us on this journey and we’re excited to provide you and your business value every day!
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