When an entrepreneur gets started they are focused on very few things.
First they are focused on their product or service. Something motivated the entrepreneur to jump over the edge and start this business.
That decision comes from an assumption or belief that they have something that other people will want.
The next thing they focus on is their marketing or sales ability. How can I take that product or service and get it into the hands of people? How can I get them to pay for what I have?
And that’s about the end of their focus initially. Most entrepreneurs assume that if they can get their product right, and then sell it, they will make money.
I would agree this is a great place to focus. If you can’t get this right, you don’t have a business and everything else is obsolete.
Unfortunately, once you get this right, and you really do make sales and have clients, there is a whole lot more to worry about.
That’s where systems comes into play.
Franchises have this down. When you get into a franchise, you only have to worry about promoting it. Everything else is taken care of.
What if you could have the systems in place so that you could focus only on relationships, your product or service and keeping the sales coming in?
That’s why Josh Brown pointed out in his recent blog that there is a lot entrepreneurs can learn from franchises.
Brown makes a lot of great points throughout and you should really read the whole thing. I especially like this line towards the end:
Be the entrepreneur. Create the business. But most importantly, create the operations that run the business. Not every business is meant to be a franchise, nor should it be. But every business is meant to be profitable. And the best way to get there is through systems, processes, and procedures.
You may not be part of a franchise, but if you want to succeed, you’ll need to have the right systems in place.
That’s why Kahuna provides outsourced bookkeeping services – to take away one more task that is not core to your business.
See the full article from Josh Brown at his site, Indy Franchise Law
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